Hand illustration of a fingerprint.

About Us

Savvy + Inquisitive + Connected

Oh, hi!

Drawn together by a passion to share stories in new ways, the Studio 707 tribe of merry consultants unites diverse backgrounds and experience with wine, hospitality, restaurants, fine food, and lifestyle brands.

Drawing from a creative group of individuals, founder Ashley Teplin brings together a specific team of consultants that meets the needs of each unique client. Talented and motivated and collaborators, we collectively offer decades of experience, hundreds of contacts and insatiable appetites.

Ashley Teplin
Aimee Sands
  • Communications Director

    Aimee Sands gets enthused about wine, food, farmers and the great outdoors. She has spent the past two decades leveraging brand equity to create meaningful interactions with consumers, press and stakeholders, and her expertise includes marketing, public relations, social media, copywriting, crisis communications and corporate responsibility. She’s spent her career working for companies that inspire passion, from Dr. Marten’s to Target to Annie’s Homegrown, and joined Studio 707 after nearly seven years with Jackson Family Wines. There she led public relations for some of the most widely-distributed wineries, as well as contributing to corporate and executive communications. She graduated cum laude with a degree in Communications from Lewis & Clark College.

Lela Adelman
  • Digital Strategist

    Lela Adelman understands the power of authenticity and organic engagement when it comes to communicating the voice of a brand. With nearly 20 years of experience developing private label in the wine and gourmet food sector, she brings curiosity and creativity to the team. Lela’s strong technical skills and solid pulse on the latest trends ensures each client strategic and measurable results. Having traveled extensively nationwide and abroad, Lela’s real - life experiences give her a unique perspective that allows her to think outside of the box. She specializes in SEO, Quantitive Business Marketing, Influencer Marketing, and Multi - Channel Outreach.

Alan Kropf
  • Video + Digital Media Director

    Alan Kropf is an award - winning marketing professional with executive - level experience in premium wine and spirits and cannabis areas. Alan served for five years as Executive Director of Education for San Francisco - based Anchor Distilling Company, where he was responsible for managing the marketing team and overseeing the initiatives supporting the organization’s portfolio of more than 40 ultra - premium brands and 350 products while emphasizing an innovative approach to digital marketing. His work received numerous industry awards, including San Francisco Business Times 40 Under 40, Wine Enthusiast 40 Under 40, Taste Awards Best Podcast and Taste Awards Best Short Film. For nearly 11 years, Alan served as Founder, Publisher and Editor in Chief of the acclaimed millennial beverage publication Mutineer.

Shelly Allen
  • Online + Design Consultant

    Shelly is a website designer and entrepreneur with over 30 years experience in the retail and
    marketing fields. Throughout her career, she has had the unique experience of working closely with
    visionaries and entrepreneurs, such as Francis Ford Coppola. At the Coppola Companies, Shelly
    oversaw the merchandising, wine club and ecommerce departments, working closely with the Coppola family.

    In 2005, she founded Bellingham Baby Company, a brick and mortar and online baby gift store. Shelly's passion for design led her to
    start Allen and Co. Creative in 2013, where she puts her creative skills to work in the areas of website design, branding, marketing and social media. Her sites have been featured as design inspiration within the web design community.

Caryn Schulberg
  • Caryn Schulberg is a creative communications professional with over 15 years of experience in brand storytelling and omni-channel DTC marketing strategies. As the former Services and Communication Director at Schulberg Mediaworks, she excelled in crafting on-brand narratives for television campaigns and engaging audiences through various digital platforms.

    Caryn holds a Master's Degree in Counseling Psychology from the California Institute of Integral Studies, which informs herempathetic approach to communications. She is currently pursuing her DipWSET certification, expanding her expertise in the wine industry.With her unique blend of psychological insight and marketing acumen,

    Caryn brings a distinctive perspective to creative communications, ensuring brands connect effectively with their target audiences.

Stanley the Cat

Vision

Studio 707 is the culmination of more than a decade’s work, bringing to life a vision to revitalize the iconic communications firm founded by Ashley Teplin’s mentor, legendary Napa Valley PR professional Pamela Hunter. Her groundbreaking work promoting food and wine combined writing, journalism, teaching, and advocacy. She passed in 2010, just as digital and social media began to transform the way information is shared, a new opportunity she would’ve embraced. Today’s Studio 707 takes a multi-disciplinary approach, and Pamela’s pioneering spirit lives on.

Modern + Holistic + Pioneering

Our News

Industry + Observations + Happenings

  • Studio 707 team talking and drinking wine.

    STUDIO 707 EXPANDS DIGITAL AND VIRTUAL MARKETING CAPABILITIES AS DEMAND FOR ONLINE EXPERIENCES GROWS

    Napa, CA, June 29, 2020 – The Studio 707 tribe has grown their digital marketing and social media offerings, giving their clients new ways of reaching consumers who are still at home, online and seeking connection.

  • View of Studio 707 team's feet from above.

    INDUSTRY VETERAN LAUNCHES NEW AGENCY IN RESPONSE TO GROWING DEMAND FOR COMMUNICATIONS SERVICES BEYOND TRADITIONAL PUBLIC RELATIONS.

    Napa, CA, April 2, 2019 – Studio 707 launched today, offering integrated creative communications expertise. The agency’s nimble team crafts stories that help brands stand out by bridging traditional public relations, content creation, and media.